Google Maps, Reviews, and the ‘Near Me’ Economy: How Local Search Is Reshaping Australian Small BusinessBefore social media, many Australian businesses were heavily dependent on word-of-mouth recommendations, local newspaper ads, and using the Yellow Pages to reel in customers. If you have a leaky faucet and need a plumber, you’d usually ask a neighbor if they know anyone, or you’d walk along the main street until you found one. But […]
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