{"id":411,"date":"2023-11-30T16:49:33","date_gmt":"2023-11-30T09:49:33","guid":{"rendered":"https:\/\/blog.trustanalytica.com\/?p=411"},"modified":"2024-06-13T21:46:11","modified_gmt":"2024-06-13T14:46:11","slug":"online-reputation-management-tools","status":"publish","type":"post","link":"https:\/\/trustanalytica.org\/blog\/online-reputation-management-tools\/","title":{"rendered":"What Are Online Reputation Management Tools?"},"content":{"rendered":"<p><em>Updated: 30th November, 2023<\/em><\/p>\n<p><span style=\"font-weight: 400;\">According to a report, 94% of online customers see 8-10 positive reviews before making an online purchase. Reviews and customer feedback can either make or break a company&#8217;s online reputation. Business reviews from Google, Yelp, Facebook, and other customer feedback platforms help online customers decide what to buy and what not to buy. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online chat systems are also there for business owners to provide live support to their customers and help them with their problems. Various online reputation management tools help business owners manage all these chats, online reviews, reviews from social media platforms, appointments, invoices, and market automation processes in one place.<\/span><\/p>\n<h2>Selection Criteria for the Top 5 Reputation Management Tools<\/h2>\n<p><span style=\"font-weight: 400;\">Online reputation management software helps you build a brand reputation by making it easy for you to manage customer feedback, major review sites, and industry-specific review sites, analyze online reviews, monitor social media, and help build a brand&#8217;s online presence. We have combed through more than 20 online reputation management tools to come up with these top five tools. These five online reputation management (ORM) tools are powerful, reliable, and affordable at the same time. To narrow down our choices, we used parameters like the number of review sites that are monitored, the extent of ease of use, relevance to the industry, and extent of social media management.<\/span><\/p>\n<h2><strong>What is Online Reputation Management?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">An online reputation management tool also called ORM is a tool that helps you manage everything that affects your business&#8217;s online reputation in one place. These tools help business owners with review management, best online reputation management, and to build a reputation management strategy. These ORM tools include social media monitoring tools, analytics tools, and review management tools. These tools assist business owners in managing chats, responding to customer queries or complaints, and responding to positive or negative reviews.<\/span><\/p>\n<h2><strong>Top 5 Reputation Management Tools<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best Overall<\/b><span style=\"font-weight: 400;\">:<\/span><a href=\"https:\/\/trustanalytica.org\/\"> <span style=\"font-weight: 400;\">TrustAnalytica<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best for Reputation Review Management:<\/b><span style=\"font-weight: 400;\"> BrightLocal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best for Reputation in Response Management:<\/b><span style=\"font-weight: 400;\"> Grade.us<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best for Reputation in Social Media Monitoring:<\/b><span style=\"font-weight: 400;\"> Sprout Social<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Offers Best Value for Money: <\/b><span style=\"font-weight: 400;\">Mention<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">1)<\/span><a href=\"https:\/\/trustanalytica.org\/\"> <b>Trust Analytica<\/b><\/a><\/h2>\n<p><img loading=\"lazy\" class=\"wp-image-413 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/02\/Trust-Analytica-image.png\" alt=\"Trust Analytica\" width=\"663\" height=\"325\" \/><\/p>\n<h3><b>Best Over All Reputation Management Software<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trust Analytica offers a complete package when it comes to managing a company&#8217;s online reputation. Unlike other reputation managing tools,<\/span><a href=\"https:\/\/trustanalytica.org\/\"> <span style=\"font-weight: 400;\">Trust Analytica<\/span><\/a><span style=\"font-weight: 400;\"> is not just limited to managing online reviews.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trust Analytica is a powerful and reliable tool that can help you:<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Get More Online Reviews<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">TrustAnalytica provides business owners with a user-friendly client portal. This portal allows business owners to reply to all customer&#8217;s reviews and manage feedback using a single platform. This platform builds your brand online by motivating your customers to add more positive reviews.<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Help With Booking Automation<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">TrustAnalytica&#8217;s online booking platform lets your customers book your calendar to help reduce no-shows. The platform also sends automated SMS appointment reminders.!<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Provides A Unified Messaging Platform<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">TrustAnalytica provides you with a single platform where you can manage all your SMS, MMS, Web Chats, Emails, Social media messages, and online leads.<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Manage Web Chat &amp; Action Buttons<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With AI-based action button integrations, you will get messages from customers in real time through SMS or any other preferred chat option. This will help you capture leads on autopilot and respond to customers even after they leave your website.<\/span><\/p>\n<ul>\n<li>\n<h3><strong>Manage Payments &amp; Sales<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">TrustAnalytica automatically generates invoices and sends them to customers through SMS and Emails. The online platform also helps with sales processing and payment monitoring for local businesses.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">Helps You With SMS &amp; Email Marketing Automation<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">This tool helps you with SMS and Email automation. Using this tool business owners can send marketing emails and SMS to thousands of customers at once.<\/span><\/p>\n<ul>\n<li>\n<h3><a href=\"https:\/\/trustanalytica.org\/pricing\"><span style=\"font-weight: 400;\">Pricing<\/span><\/a><\/h3>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Basic: $99 per month for 1 user, <\/b><span style=\"font-weight: 400;\">1000 Emails, 2000 SMS, 1000 Contacts, 50 Reviews\/mon, Appointment Booking, Marketing Automation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advanced: $254 per month for 10 users, <\/b><span style=\"font-weight: 400;\">10,000 Emails, 7000 SMS, 7000 Contacts, 500 Reviews, Leads+Team Chat, Appointment Booking, Marketing Automation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional: $692 per month for unlimited users, <\/b><span style=\"font-weight: 400;\">50000 Emails, 20000 SMS, 20,000 Contacts, Unlimited Reviews, Leads+Team Chat, Appointment Booking, Marketing Automation.<\/span><\/li>\n<\/ul>\n<h2><strong>2) Bright Local<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"wp-image-420 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/03\/Brightlocal.png\" alt=\"Brightlocal\" width=\"702\" height=\"361\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bright Local is one of the best review monitoring tools. It helps you build your business online reputation by helping you manage your Google My Business listings and boosts your local SEO.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media integration for chats and managing reviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">GMB listing management and local SEO service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find, track, update, and manage business listings that show the address, name, and phone number of your business.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gather and show review data from more than 200 websites or listings in one dashboard<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cloud-based software that you can use on your tablet, PC, and laptop.<\/span><\/li>\n<\/ul>\n<h3><strong>Pricing<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For Single Business:<\/b><span style=\"font-weight: 400;\"> $29 per month for simultaneously managing three locations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For Multi Businesses:<\/b><span style=\"font-weight: 400;\"> $49 per month for online reputation management of six locations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>SEO Pro Version: $79 per month <\/b><span style=\"font-weight: 400;\">for up to 100 locations<\/span><\/li>\n<\/ul>\n<h2><strong>3) Grade.us<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"size-full wp-image-419 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/03\/Grade.us_.png\" alt=\"Grade.us\" width=\"440\" height=\"180\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Grade.us is one of the best reputation management software for effective response management. This online reputation management software is built with digital marketing in mind. It can help you efficiently manage your online reviews and ratings.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate and respond to reviews from more than 166 review websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Get the power to request reviews from customers via email, text, and campaigns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No need to go and manage each review site manually<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage responses from action buttons on websites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage all chats including webchats and emails a single platform<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creat review funnels-based landing pages to increase conversion rate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Schedule recurring reports efficiently<\/span><\/li>\n<\/ul>\n<h3><strong>Pricing<\/strong><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>For Single Business:<\/b><span style=\"font-weight: 400;\"> $110 per month for one business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Professional Package:<\/b><span style=\"font-weight: 400;\"> $180 per month for three businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Agency Version:<\/b><span style=\"font-weight: 400;\"> $400 per month for 10 businesses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Partner Version:<\/b><span style=\"font-weight: 400;\"> $2,500 per month for 100 businesses<\/span><\/li>\n<\/ul>\n<h2><strong>4) Sprout Social<\/strong><\/h2>\n<p><img loading=\"lazy\" class=\" wp-image-421 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/03\/Sprout-Social.png\" alt=\"Sprout Social\" width=\"731\" height=\"405\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Sprout Social is one of the best Social Media monitoring tools available online. If your business mostly depends upon social media reviews and you are worried about the reputation of your business then Sprout Social is for you.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage your calendar through bulk social media scheduling<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single platform to read and respond to online chats from Meta, Twitter, and Linkedin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CRM tool to monitor conversion rates and to monitor social media stats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage reviews from Meta, Twitter, Linkedin, Trip Advisor, and Google My Business<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build and Deploy chatbots to quickly reply to chats from customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Respond to chats using AI-based suggested chat replies for Twitter messages<\/span><\/li>\n<\/ul>\n<h3><strong>Pricing<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">For Single Business: <\/span><b>$9 per month per user <\/b><span style=\"font-weight: 400;\">with unlimited posts, 7 Pages, 2 Approved Workflows<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Multiple locations: <\/span><b>$19 per month<\/b><span style=\"font-weight: 400;\"> with unlimited posts, 15 Pages, 3 Approved Workflows<\/span><\/p>\n<h2><strong>5) Mention<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">A robust and comprehensive online reputation management tool for small and large businesses. Mention gives real-time alerts from Google and other review platforms like no other tools. You can manage all your chats and reviews through one platform.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Daily updates in the form of alerts about business mentions, reviews, and chats<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Alerts about mentions on social media, blogs, websites, reviews, and news sites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide a real-time comparison between your business and competitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage business listings on multiple platforms<\/span><\/li>\n<\/ul>\n<h3><strong>Pricing<\/strong><\/h3>\n<p><b>Solo:<\/b><span style=\"font-weight: 400;\"> $29 per month for 1 user for 2 alerts, 5000 mentions, 5 social media accounts<\/span><\/p>\n<p><b>Pro: <\/b><span style=\"font-weight: 400;\">$99 per month for unlimited users for 5 alerts, 10000 mentions, 10 social media accounts<\/span><\/p>\n<p><b>Pro Plus:<\/b><span style=\"font-weight: 400;\"> $199 per month for unlimited users for standard alerts, 20000 mentions, 15 social media accounts<\/span><\/p>\n<p><b>Company:<\/b><span style=\"font-weight: 400;\"> Annually billed per month for unlimited users for advanced alerts, unlimited mentions, unlimited social media accounts<\/span><\/p>\n<h2>What is the Importance of a Reputation Management Tool<\/h2>\n<p>A reputation management tool is of significant importance in the digital age where online presence and consumer perception greatly impact businesses. Here are several reasons highlighting the importance of a reputation management tool:<\/p>\n<h3>Monitoring Online Reputation<\/h3>\n<p>A reputation management tool allows businesses to monitor their online reputation effectively. It tracks mentions, reviews, ratings, and social media comments across various platforms, providing real-time insights into customer sentiment.<\/p>\n<h3>Proactive Reputation Management<\/h3>\n<p>With a reputation management tool, businesses can proactively address negative feedback or issues before they escalate. It enables prompt responses, allowing businesses to resolve customer concerns, demonstrate accountability, and protect their brand reputation.<\/p>\n<h3>Enhancing Customer Satisfaction<\/h3>\n<p>By analyzing customer feedback through a reputation management tool, businesses gain valuable insights into their strengths and weaknesses. This information helps identify areas for improvement and enhance customer satisfaction, leading to increased loyalty and positive reviews.<\/p>\n<h3>Increasing Trust and Credibility<\/h3>\n<p>A reputation management tool assists in building trust and credibility by showcasing positive reviews and testimonials from satisfied customers. This social proof plays a crucial role in attracting new customers and influencing purchase decisions.<\/p>\n<h3>Improving Local SEO Rankings<\/h3>\n<p>Online reviews are a key factor in local search engine optimization (SEO). A reputation management tool helps businesses collect and manage reviews, which can positively impact their rankings on search engines like Google. Higher rankings lead to increased visibility and organic traffic.<\/p>\n<h3>Competitive Advantage<\/h3>\n<p>A reputation management tool enables businesses to monitor and compare their online reputation with competitors. By understanding how they stack up against industry peers, businesses can identify opportunities for improvement and stand out from the competition.<\/p>\n<h3>Crisis Management and Damage Control<\/h3>\n<p>In the event of a reputation crisis or negative publicity, a reputation management tool becomes invaluable. It helps monitor and address the situation promptly, minimizing the impact on the brand&#8217;s image and reputation.<\/p>\n<h3>Brand Building and Marketing<\/h3>\n<p>Positive online reviews and a strong reputation are powerful marketing assets. A reputation management tool can assist in leveraging these positive reviews, allowing businesses to showcase their brand&#8217;s credibility and attract new customers.<\/p>\n<h2>Conclusion<\/h2>\n<p><span>Blindly taking measures to improve the reputation of your business won&#8217;t get you anywhere. Analyzing what people think about you is the key to making the right decisions to improve the online reputation of your business. These tools not only help you improve the reputation of your business but also tell you where you are lacking and should improve. Make a wise decision right now and opt for one of these amazingly powerful tools to boost the online reputation of your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated: 30th November, 2023 According to a report, 94% of online customers see 8-10 positive reviews before making an online purchase. Reviews and customer feedback can either make or break a company&#8217;s online reputation. Business reviews from Google, Yelp, Facebook, and other customer feedback platforms help online customers decide what to buy and what not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are Online Reputation Management Tools? 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