{"id":536,"date":"2023-11-22T15:38:46","date_gmt":"2023-11-22T08:38:46","guid":{"rendered":"https:\/\/blog.trustanalytica.com\/?p=536"},"modified":"2023-11-24T20:47:11","modified_gmt":"2023-11-24T13:47:11","slug":"how-to-display-google-reviews-on-your-website","status":"publish","type":"post","link":"https:\/\/trustanalytica.org\/blog\/how-to-display-google-reviews-on-your-website\/","title":{"rendered":"How to display google reviews on your website ?"},"content":{"rendered":"<p>Updated: 22nd November, 2023<\/p>\n<p><span style=\"font-weight: 400;\">Google reviews play a vital role in sending a loud and clear message to prospects and potential customers from a business. It shows that the said business is indeed authentic and has expert management and the necessary staff to provide stellar services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, Google reviews, when displayed and used strategically, help improve a business\u2019s online health indicators. These include search rankings, overall brand reputation, and consumer trust. That\u2019s why companies take a lot of pains and spare no expenses to integrate Google reviews into their digital marketing policy through wholesome <\/span><a href=\"https:\/\/trustanalytica.org\/\"><span style=\"font-weight: 400;\">software<\/span><\/a><span style=\"font-weight: 400;\">. In a more robust step, businesses can streamline feedback by showing Google reviews on their websites by employing a Google reviews widget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this post, we are going to share a detailed guide on how businesses can display Google reviews on their websites. We\u2019ll also shed light on the importance of doing that or the advantages it offers to the companies.<\/span><\/p>\n<h2><b>A Step-by-Step Guide On How to Display Google Reviews On Your Website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Whether you are running a business website, you need to have all the relevant information for the prospects on it. This is a sure-fire way to turn interested web surfers into paying clients. Displaying Google reviews right on your business website is one way to do it &#8211; a solid one.<\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-537 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/Since-Google-does-not-provide.jpeg\" alt=\"Since Google does not provide\" width=\"731\" height=\"393\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Since Google does not provide a widget to display Google reviews on your website, you can use other tools to do that. Depending on the website building platform you use, such as WordPress, Shopify, Squarespace, or HTML, you can add Google review API for your website by simply adding a code.<\/span><\/p>\n<h2><b>Displaying Google Reviews Using EmbedReviews<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">EmbedReviews is a popular tool that allows businesses to display all Google reviews from their My Google page as well as Google Maps. In the absence of a definitive widget from Google, companies can access that information through an API.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">EmbedReviews is compatible with Google\u2019s API and algorithm. So, using it to display Google reviews on your website makes it a breeze.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-538 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/Displaying-Google-Reviews-Using.jpeg\" alt=\"Displaying Google Reviews Using\" width=\"673\" height=\"505\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here is the rundown of the complete process:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign in to your EmbedReviews account or create a new one, if you haven\u2019t already<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From the menu pane on the left side, select \u201cSources\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on \u201cAdd Source\u201d at the upper right corner of the screen<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A pop-up menu will appear. Select \u201cGoogle Location\u201d from the given options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After that, connect your Google My Business account with EmbedReviews<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once it is done, go to the left menu pane and select \u201cWidgets\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hit \u201cCreate New\u201d at the upper right corner of the screen to create a new \u201cGoogle Reviews\u201d widget\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After selecting the Google account source and naming your widget, click \u201cCreate\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If there is still room for customization and moderation, do it here and then select the \u201cCopy code\u201d tab to copy the code of the widget<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the last step, paste that code into your website\u2019s code or editor and the widget will already be there!<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">EmbedReviews also offers a way to display Google reviews on a WordPress website using JavaScript code as well as a shortcode. By employing this method, businesses can display reviews using a slick widget.<\/span><\/p>\n<h2><b>Displaying Google Reviews Using CWS Google Review Tool\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">CWS is another company that offers a hassle-free way to display reviews on a business website. The application is called CWS Google Review Tool. Here is how you can do it:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on this <\/span><a href=\"https:\/\/blog.cws.net\/how-to-add-google-reviews-to-your-website-and-why-you-need-them#google-review-embed-tool\"><span style=\"font-weight: 400;\">link<\/span><\/a><span style=\"font-weight: 400;\"> to get to the CWS Google Review Tool page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fill all the relevant information in the table such as name and website URL<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose the right Google Review business from the table<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Copy and paste the given Google Reviews widget code snippet into your website\u2019s code<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You are all set!<\/span><\/li>\n<\/ul>\n<h2><b>Leaving Google Reviews Using Different Devices &amp; Methods<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">There are many ways consumers can leave reviews for their favourite businesses. Following are some of the most commonly used methods on how to add Google reviews:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through A PC\/ Mac<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through Phone\/ Tablet<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Without Using A Google Account<\/span><\/li>\n<\/ul>\n<h2><b>Through A PC\/ Mac<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use an internet browser and search the relevant business using Google Search<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-539 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/internet-browser.png\" alt=\"\" width=\"903\" height=\"523\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From the search results, scroll down the search block of the business, McDonald\u2019s in this case.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Under aggregate reviews, you will find the \u201cWrite A Review\u201d tab right next to \u201c Add a Photo\u201d<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-540 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/Write-A-Review-2.png\" alt=\"\" width=\"522\" height=\"478\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select \u201cWrite A Review\u201d and it will take you to the review box<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A prompt will appear that your review will be public and visible to other users<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"wp-image-541 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/review-will-be-public-and-visible-to-other-users.png\" alt=\"review will be public and visible to other users\" width=\"598\" height=\"555\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign stars from a maximum of five and write a description(optional)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"wp-image-542 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/maximum-of-five-and-write.png\" alt=\" maximum of five and write \" width=\"590\" height=\"535\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select \u201cPost\u201d once your review is complete<\/span><\/li>\n<\/ul>\n<h2><b>Through A Phone\/ Tablet<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use your smartphone or tablet to open an internet browser<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">From Google Search, find the relevant business and you will see different tabs under aggregated review scores and description<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-543 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/under-aggregated-review-scores.jpg\" alt=\"under aggregated review scores\" width=\"354\" height=\"787\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hit the \u201cReviews\u201d tab and it will display a maximum of 5 stars above the reviews sections<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"wp-image-544 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/display-a-maximum-of-5-stars.jpg\" alt=\" display a maximum of 5 stars\" width=\"333\" height=\"739\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign stars from a maximum of five and it will lead you to the rate and review box<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A prompt will appear that you are posting your review publicly<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-545 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/posting-your-review-publicly.jpg\" alt=\"posting your review publicly\" width=\"326\" height=\"724\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write a description of your experience at the location. Pictures are optional but they add authenticity to your review<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-546 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/Write-a-description-of-your-experience.jpg\" alt=\"Write a description of your experience\" width=\"315\" height=\"701\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hit \u201cPost\u201d when your review is finished<\/span><\/li>\n<\/ul>\n<h2><b>Without Using A Google Account<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Open Google Maps or follow the address: maps.google.com<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use the search bar in the application to search the relevant business, McDonald\u2019s in this case<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"wp-image-547 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/Without-Using-A-Google-Account.png\" alt=\"Without Using A Google Account\" width=\"634\" height=\"367\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scroll down the block and you will find \u201cWrite a review\u201d under aggregated score<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-548 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/under-aggregated-score.png\" alt=\"under aggregated score\" width=\"574\" height=\"333\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Selecting \u201cWrite a review\u201d will take you to the Google sign-in prompt. Select \u201cCreate Account\u201d<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-549 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/Google-sign-in-prompt.png\" alt=\"Google sign-in prompt\" width=\"538\" height=\"476\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">On the sign-up screen, select \u201cUse my current email instead\u201c instead of actually creating a new account. This will lead you to the review box\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"wp-image-550 aligncenter\" src=\"https:\/\/blog.trustanalytica.org\/wp-content\/uploads\/2022\/04\/Use-my-current-email-instead.png\" alt=\"Use my current email instead\" width=\"516\" height=\"457\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A warning screen will appear that your review will be visible to other users<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assign relevant stars, write descriptions, and add photos(optional)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select \u201cPost\u201d<\/span><\/li>\n<\/ul>\n<h2><b>Importance of Displaying Google Reviews On Your Business Website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In simple terms, a business is defined as the sum total of economic and accounting transactions. It shows how much money has gone inside a business and how much has come out in the form of products, services, and proportionate revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, when compared to the perspective of a client or a consumer, a business stands for much more than that. For them, it is about the quality of services, the period to have a grievance addressed, as well as what others think about that business.<\/span><\/p>\n<p><a href=\"https:\/\/www.pexels.com\/photo\/aerial-photography-of-container-van-lot-3063470\/\"><span style=\"font-weight: 400;\">https:\/\/www.pexels.com\/photo\/aerial-photography-of-container-van-lot-3063470\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">In this light, the following are some of the most important effects of displaying Google reviews on a business website:<\/span><\/p>\n<h2><b>Google First<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These days, the first point of contact between a business and a prospect is Google. Consumers check the online worth of a business by going through the feedback through Google Search. That\u2019s why businesses must leave examples of Google reviews on their websites.<\/span><\/p>\n<h2><b>Word of the Mouth<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Purchasing products or hiring services from a company is a big step for many consumers. They need assurance that they are making the right decision. Displaying reviews right on the website acts as a convincing mechanism where people like themselves are vouching for that business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Seller Ratings &amp; Trust<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When you employ Google Adwords, you will find that it has an extension called GSR. This displays a seller\u2019s ratings and trust concerning the consumers. The relevant score out of five will appear under the headline and URL in the PPC advertisement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This helps businesses, in turn, more visitors into paying clients and ultimately diminishing the cost of marketing and advertising.\u00a0<\/span><\/p>\n<h2><b>Better SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For the SEO health of your business website, Google reviews are as important as the internal linking regimen as well as on-site optimization of your website. Positive reviews can affect local rankings and purchasing decisions of the consumers. So, businesses with integrated Google reviews have better chances to end up higher in local search rankings than their counterparts.<\/span><\/p>\n<h2><b>Improved Returns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Numerous studies have found that businesses can increase their ROIs by showcasing authentic Google reviews. It helps in spreading goodwill for a business. In turn, it can justify a higher cost of products and services without damaging the trust.\u00a0<\/span><\/p>\n<h2><b>Reduced Bounce Rates<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bounce rates play a significant role in giving out positive indicators to the search engine. In addition to this, having Google reviews on-site can help prospects and potential customers see for themselves what the brand is all about. They can interact with other clients and ask questions. This will help them in building an educated opinion while keeping them on the site for a long time.<\/span><\/p>\n<h2><b>Source of Diverse Content<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Everything is content on the web, including Google reviews. Companies can re-purpose this content for a variety of goals. For instance, marketers can employ Google reviews to add headers in newsletters, digital ads, emails, etc. That\u2019s why companies need to embed and integrate Google reviews in their business website through widgets or API code.<\/span><\/p>\n<h2><b>Conclusion<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It would not be an overstatement to say that Google reviews are almost the bread and butter of online opinion formation. They provide a clear window through which clients can see what a business stands for based on other clients\u2019 and users\u2019 reviews. Having Google reviews on a business site leaves the prospects all the trouble to check for themselves. They can interact with other users and form a clear and well-versed opinion about the brand without leaving the website. So, having Google reviews on a business website is a big must.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Updated: 22nd November, 2023 Google reviews play a vital role in sending a loud and clear message to prospects and potential customers from a business. It shows that the said business is indeed authentic and has expert management and the necessary staff to provide stellar services. In addition to this, Google reviews, when displayed and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":552,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Display Google Reviews On Your Website ?<\/title>\n<meta name=\"description\" content=\"Google reviews on a business website allow you to showcase the opinions of the current clients\u2019 to prospective customers. 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