{"id":604,"date":"2023-11-11T14:10:10","date_gmt":"2023-11-11T07:10:10","guid":{"rendered":"https:\/\/blog.trustanalytica.com\/?p=604"},"modified":"2023-11-12T02:49:28","modified_gmt":"2023-11-11T19:49:28","slug":"how-many-recommendations-needed-for-facebook-rating","status":"publish","type":"post","link":"https:\/\/trustanalytica.org\/blog\/how-many-recommendations-needed-for-facebook-rating\/","title":{"rendered":"How many recommendations needed for Facebook rating ?"},"content":{"rendered":"<p><strong><em>Post Updated: 11th November, 2023<\/em><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Facebook is one of the most influential social media platforms in the world. With its extensive reach and scope, not to mention expansive engagement, 2.936 billion active users as of April 2022, it is only natural for businesses to pursue Facebook for lead and demand generation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company offers brands to create \u201cBusiness Pages\u201d where they can connect with billions of users and cast a wide net for prospects. All of this may seem straightforward, but it is far from it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook experiments with different metrics to reward businesses with improved visibility and so on. The classic model was based on \u201cstar ratings\u201d which is similar to other platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers can remain on top of developments like these by using streamlined online business reputation management <\/span><a href=\"https:\/\/trustanalytica.org\/\"><span style=\"font-weight: 400;\">software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Rationale &amp; Mechanism Behind Facebook Recommendations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Facebook explained that the recommendations are much better than ratings as they help the company in a better way to \u201crecommend\u201d a business to other users. There is much contention regarding the reach and scope of this concept, yet it has been implemented by the social media giant.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The mechanism behind Facebook recommendations is as follows:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When users visit a Business Page, they are asked by Facebook to either recommend a business to another audience or not.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If they select \u201cYes\u201d, Facebook will ask them to provide feedback or any relevant information behind the recommendation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is no need to write lengthy notes. Facebook asks to write at least \u201c25 characters\u201d. Note that the minimum character limit is necessary and no recommendation will be posted if a description is not provided<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In contrast to this model, the<strong><a href=\"https:\/\/trustanalytica.org\/blog\/how-to-leave-a-google-review-in-google-my-business-profile\/\"> five-star rating<\/a> <\/strong>model was easier. Users can award stars to a business out of a maximum of 5 with no necessary description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, Facebook has added some prompts and tags to make the \u201cdescription process\u201d easier, but it is still far from perfect because many tags are not relevant to industries.<\/span><\/p>\n<h2><b>Potential For Facebook Recommendations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to this implementation, whenever a person tags a business through a post or a photo, Facebook will ask the user if he or she wants to recommend that business. The rationale behind this practice, as mentioned in the previous section, is to get people to recommend that business if they are satisfied with it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The results of this \u201casking\u201d for recommendations are yet to be seen, but there is a sentiment that people may not like it and feel like they are being coerced to do something.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, Facebook lets the users determine the coverage and scope of their recommendations, i-e, if they want only their friends to see those recommendations, along with a plethora of other options. It is speculated that the business that is recommended can see that recommendation even if it was only shared by a friend.<\/span><\/p>\n<h2><b>Value of Star Ratings<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For now, the \u201cstars\u201d are still there but their future is highly questionable. One reason behind this conjecture is their changed nature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of being simply a <strong><a href=\"https:\/\/trustanalytica.org\/blog\/google-reviews-affect-seo-rankings-for-what-reasons\/\">star-based rating<\/a><\/strong>, Facebook now shows that the rating is based on several positive recommendations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers are extremely divided on the utility of this recommendation system. For instance, Facebook only highlights the number of people who recommend that business but not how many users do not recommend that. In a community-based environment where the integrity of a business is heavily reliant on opinion, this is extremely underwhelming for both companies and users to showcase the true picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a hard and non-scientific way to gauge this, by scrolling through all the recommendations received by a business.<\/span><\/p>\n<h2><b>Relation Between Ratings and Recommendations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This raises many questions for marketers and other professionals who are responsible for brands\u2019 online reputations. The most recurring one is this:<\/span><\/p>\n<h2><b>How many recommendations are needed for improved ratings?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to Facebook Help Center, ratings depend on multiple factors, including but not limited to reviews and recommendations shared by users on Facebook. It also states that only those businesses that \u201callow\u201d Recommendations will have ratings to show. Pages with not \u201cenough\u201d recommendations will not have a rating at all!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, the company iterates that recommendations shared publicly will affect the rating count and those only shared with friends bear no value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Again, this is a tricky situation for professionals who want to market a business or small businesses that opt for this platform for demand generation.<\/span><\/p>\n<h2><b>Disparity Between Ratings &amp; Recommendations<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Even though Facebook claims that the ratings for a business page are based on the opinion of \u201cn\u201d users, there are grave disparities between the two metrics. In many cases, marketers have found that a business was rated on the opinion of more users but was recommended by not even fifty percent of them. In other instances, <strong><a href=\"https:\/\/blog.hootsuite.com\/facebook-algorithm\/\">Facebook\u2019s algorithm<\/a><\/strong> does not recognize the recommendations at all.<\/span><\/p>\n<h2><b>Dealing With Spam or Fake Reviews<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With the proliferation of fake comments and reviews across the internet, Facebook is not impervious to that. Sooner or later, a business page will receive reviews that are blatantly inappropriate or completely fake.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook has prescribed account users to report these activities. In the latest stance, the company is prioritizing authenticity above all else.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although there is a lack of transparent and streamlined mechanisms to deal with fake reviews, we can hope that that will not be the case soon.<\/span><\/p>\n<h2><b>Summarizing The Post&#8230;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">By now, it is maybe premature to see what fruits will this policy bring for business pages and end-users. There is a lot of uncertainty regarding the influence and value of ratings, recommendations, and what will be their relationship to determining the value of a business on the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, the new implementation is completely \u201cirrelevant\u201d for businesses related to certain industries, in terms of recommendation prompts and tags. Since the project is still in its infancy, we can expect drastic changes in the coming days.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Post Updated: 11th November, 2023 Facebook is one of the most influential social media platforms in the world. With its extensive reach and scope, not to mention expansive engagement, 2.936 billion active users as of April 2022, it is only natural for businesses to pursue Facebook for lead and demand generation. The company offers brands [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,6,7],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>how many recommendations needed for facebook rating ?<\/title>\n<meta name=\"description\" content=\"Facebook recommendations are another way for the platform to rate businesses depending on the reach of those recommendations. 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