{"id":846,"date":"2023-11-22T20:41:28","date_gmt":"2023-11-22T13:41:28","guid":{"rendered":"https:\/\/blog.trustanalytica.com\/?p=846"},"modified":"2023-11-24T19:45:26","modified_gmt":"2023-11-24T12:45:26","slug":"how-to-find-and-remove-negative-content","status":"publish","type":"post","link":"https:\/\/trustanalytica.org\/blog\/how-to-find-and-remove-negative-content\/","title":{"rendered":"How to find and remove negative content"},"content":{"rendered":"

Updated: 22nd November, 2023<\/p>\n

Businesses were moving to the World Wide Web long before the pandemic. But the arrival of COVID-19 proved to be the last straw in the move toward the virtual world. Now, businesses, whether they are providing online products or services or not, have a solid online presence across multiple platforms.\u00a0<\/span><\/p>\n

Whenever a business creates its website and social media profiles, it becomes a player in the tug of war-between different stakeholders. Where the brand wants to appear good and reliable, the often anonymous forces on the internet think otherwise.<\/span><\/p>\n

Online Reputation & Negative Content<\/b><\/h2>\n

Online reputation is the perception and quality of thoughts of people when they think of your business.\u00a0<\/span><\/p>\n

Online reputation is replenished and grows from positive content<\/a>, coming from both the brand, users, and third-party sources. The most common sources are feedback channels, including comments, reviews, ratings, polls, and so on.<\/span><\/p>\n

On the other side, negative content can affect the face of the brand by merely flipping the content. The same feedback, when posted in an incriminating light, results in a poor brand reputation<\/a>.<\/span><\/p>\n

Effective of Negative Content on Your Business Reputation<\/b><\/h2>\n

There is no definitive guide available that can tell the true comparative value of both positive and negative content. Some estimates, however, can help brands visualize the detrimental effects of negative sentiment surrounding them online.<\/span><\/p>\n

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According to research by digital marketing experts, negative feedback, such as a poor review or a demeaning comment, can detract more than 20 prospects from contacting that business to do a transaction. Similarly, 30 customers reflect on their choice when they see negative comments about their brand.<\/span><\/p>\n

In another study, researchers found that negative feedback is more potent than its positive counterpart. Some have even designated several positive reviews it takes to neutralize, or at least minimize, the effects of a negative review. It was 27.<\/span><\/p>\n

This is the power of feedback and reviews, both positive and negative. That\u2019s why online reviews and feedback are at the centre of every brand’s online reputation management strategy.<\/span><\/p>\n

Finding Negative Content Surrounding Your Brand<\/b><\/h2>\n

Before we can remove or suppress negative content, it is necessary to find it and classify it. The online world is vast but there are ways to find content that can paint your brand in a negative light.<\/span><\/p>\n

When it comes to finding negative content surrounding a brand, there are two ways to do that.<\/span><\/p>\n