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Jacksonville's Rolex jeweler is Underwood. Since 1928, Underwood's has been the South's most exceptional jeweler. Over many years, the Quality Philosophy has helped Underwood earn this reputation. Underwood's San Marco carries various watches, including Rolex. We're an American Gem Society member, but that's only the beginning. Membership is limited to the most ethical, knowledgeable, and protective jewelers. Our entire staff is Diamond must undergo AGS (Gemological Institute of America) training. This is company policy to ensure the best possible diamond, gem, and jewelry expertise in Florida.
 
Underwood’s reviews were quite favorable, particularly for sales associates Shelly, Mary Lou, and Greta, it was evident that the service and buying experience was exceptional. Most clients attest to various positive interactions with these individuals, describing a true customer service. Customer service is main focus at Underwoods with Mary Lou, Greta, and Christa all mentioned as providing superior knowledge and care. Several customers shared stories of how Mary Lou, Greta, Shelly, and Christa took care of them, supported them through a process, and made each visit a learning experience. They have shown deep knowledge of their products and have made the buying decision easier for clients to navigate. One customer detailed Shelly and Christa helping them pick out gifts for their wife and children. Another customer described how Mary Lou, Greta and Underwoods helped them find and purchase a luxury watch for themselves and their wife. Another customer, who has been a customer for more than 25 years, said that Underwoods helped that individual commemorate many of life's milestones, such as engagements, weddings, births, and anniversaries, the best customer service during those years. One person stated that they had a great experience shopping at the jewelry store and that it was worth it because Shelly was there and I was already in a good mood, another customer could not have been happier when they picked up their Rolex from Underwoods, such a wonderful experience to tell about.