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At the core of SMG's retail operations is Sam Moon Trading Co. (SM Trading), founded by Sun Moon and David Moon in 1984 as a general merchandise wholesaler. Within a few years, SM Trading was the destination in Dallas for wholesale handbags and accessories for women as the company rapidly expanded. In 1994, the wholesaler became accessible to the public, and the business grew even faster. SM Trading kept their prices low even when they became a retailer, giving the company a competitive advantage. SM Trading saw the possibility of becoming the best women's accessory shop and handbag supercenter by expanding their wholesale pricing policies to retail customers. The company soon was the top retailer in Dallas-Fort Worth (DFW) and opened a second store in Frisco (TX) in 2003. The second SM Trading store in Frisco, Texas was a huge success and attracted the same amount of customers as the flagship. In the following year, SMG decided to launch its online store (e-commerce) on www.sammoon.com. SM Trading was rebranded to SMG, to signify the transformation of a retailer into a superstore for handbags and accessories. SMG maintained the brand growth rate by opening several stores at key Texas locations such as San Antonio, Texas.
 
Sam Moon shoppers are thrilled by the variety, quality and affordability of the costume jewelry, bags, purses and wallets. Some have splurged on friends' gifts or updated their accessories collection due to the great prices. Others praise a clearance section with lovely yet reasonably priced jewelry, appealing especially to those with sensitive ears. The store is buzzing that it offers a shopping experience that is one-stop and practical. The shop's global touch and bargains on jewelry, including rings and bracelets, as well as imported accessories make it a thrilling place to shop. Sam Moon seems to be San Antonio's go-to place for handbags, refreshing its selection to please its clientele. The good thing is that the prices are pocket-friendly, so it is easy to buy most of what they have.