tag of your website:
PPC (Pay Per Click) aka SEM (Search Engine Marketing) is an auction that happens when a search is performed, meaning that many advertisers bid for your attention when you hit the search button. It's all about what the high bidder is able and willing to pay. These bids can be as less as $0.01 to hundreds of dollars whenever someone clicks on the high-value keywords for your business. However, it varies depending on the demand for that keyword. It is like real estate and you would pay more if you want your business to be seen on 5th Ave, NY than on Main Street USA. This clearly shows that some SERPs have more value than others and this is the same principle in real estate. Thus, while there may be charges for PPC Management management, this fee may be offset by lower costs and long tail searches, making them more cost-effective ways to use your money.
 
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