Justason Market Intelligence Inc.

JMI offers a wide range of qualitative techniques and survey research, which a small company can offer. Vancouver Focus(r) is operated and owned by Justason Market Intelligence Inc. This company helps other firms thrive. The enterprise serves firms throughout North America. Its customers include Canada's biggest privately owned land management firm and the largest confectionery company in the world. Nevertheless, many dialogue research projects still require telephone interviews. Optical character recognition (OCR) software captures survey responses, and text analytics software parses the open-ends, but quality research can only be as high as the quality data collected.