Cabela's

Cabela's carries an impressive selection of over 12,000 shopping items, such as hunting, fishing, and camping gear. They also sell hiking and boating gear, outdoor clothing, and outdoor-themed gifts. Cabela's is a world-renowned brand known for its emphasis on quality products at a fair price, as well as legendary customer service. S.I.R. Sports Store was founded in 2007, acquired by Cabela's, and later acted as a launch pad for the company's expansion into Canada. CEO Tommy Millner said, “We are fortunate to have an incredibly loyal and growing customer base here in Canada.” Cabela's Canada operates Canada's leading outdoor retail operations in the Call Centre, Online and Retail Divisions. Cabela's Canada has assembled a team of experienced professionals who are conversant with the country’s market to satisfy its citizens. Cabela's Canada has a full range of trapping and extreme weather clothing ready for the Canadian market. Cabela's Canada has separate relationships with many different vendors around the world. Cabela's Canada can negotiate and obtain agreements, products and prices that benefit Canadian consumers. Its smaller Canadian organisation, combined with its US parent's backing allows them to be flexible and also to invest heavily in new technologies, trends, and business opportunities. Every decision is evaluated against its significance in ensuring customer service excellence, making it Canada's Foremost Outfitter.

Cabela's reviews often mention the friendly staff and good selection. There are many customer accolades for individual staff members such as Darryl, Carl, Aabert and Ray. Customers claim that customer service at the store was above average. They praise the store staff for personalized help and knowledge of the products. Several customers said that the only way to get specific types of outdoor items is through the store. Some write that this is the best store in the area for outdoor activities. Outdoor fans consider the location a unique retail park because it sells everything they need for hunting, fishing, and camping. Some customers like that the location makes it easy to buy guns or ammo. Personal accounts of happy experiences make the reviews valid and positive but the criticism is that people believe that the location is not the store, not the associates. Regardless, many reviews report that Cabela's is their favorite store for outdoor supplies.