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ClickTecs is a Mississauga, Canada-based Digital Marketing agency. Our goal is to help companies shift from traditional marketing to digital marketing by combining creativity with technical insights. With over a decade of operation, ClickTecs is a digital marketing consultant to clients of all sizes, from startups to multinational corporations and everything in between. We often recommend pay-per-click (PPC) marketing in addition to organic search engine optimization because it is essential. Search engines like Google, Bing, and Yahoo provide listings on a per bid basis, with the highest bidder getting the most prominent ranking. These are in addition to the “natural search results,” which use a combination of key phrases from your website, link popularity, and other formulas. While search engine optimization is a method of increasing your rank and increasing your organic search traffic, it is not a guarantee that it will function as planned. However, you can pay to have sponsored search listings show on their first page in addition to the natural results by using pay-per-click advertising.