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Website SEO is like a new store in a busy area. It gives you the opportunity to be a part of the action. You can now get noticed without having to spend a lot of money on other advertising channels that are less visible. Your goal now is to be shown among the first ten results and to be clicked on. With our SEO services in Montreal and Quebec, your goal is to be visible together with select competitors who do business online in the same province and to remove anonymity online. Over 80% of Quebecers research companies online before buying. Having a Montreal or Quebec web referencing strategy is critical. This means that you will need a website that is technically and visually attractive and that your company is among the first search results when a search is conducted on one of the major engines. Additionally, you will need to invest in SEO or search engine optimization. This phrase refers to the process of improving the position of a website or web page on search engines like Google or Bing. There are three ways to optimize SEO: the optimization of page content, the optimization of links that point to it, and the optimization of technical elements. Major search engines use secret algorithms. Through much research, SEO professionals have been able to identify the elements that make up the ranking criteria. It is therefore possible to rank a website or page higher on the rankings. This will depend on your investment in ongoing SEO work. The work begins with an SEO audit. The audit is done to get a complete picture of your site and the pages it contains. Next, the optimization work continues. This determines which keywords, key phrases, and the competition for those words are best for your site. After optimization, the SEO effort will be based on the requirements of the company and the audit.