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Part Two: Branding and Corporate Branding Regal Nails & Spa, Saskatoon, has a strong “you” focus. We want to help you feel and look better than ever! We believe in healthy living, which also means healthy nails and skin. To ensure beautiful, healthy results, we only use the finest products in your beauty. Our commitment is to you! We are here to help you feel more beautiful and relaxed. Regal Nails, Salon & Spa, LLC Regal Nails, Salon & Spa, LLC, was established in 2005 and succeeded Regal Nails, LLC. The new name brought new salon models. Our services have also expanded beyond manicures and pedicures. Though the company name changed slightly, Regal's principles, core values, and heart remained the same. In 2007, Regal Nails, Salon & Spa, LLC took over the franchisor operations of Regal Nails, LLC. It wasn't just the company that changed, though. Regal Nails, LLC employees also transitioned to Regal Nails, Salon & Spa, LLC. In 2015, Regal completed a full corporate rebrand. A new logo was introduced. Regal's logo is a picture that captures who we are as a brand. It also mirrors our key philosophies and beliefs. This logo signifies growth, relaxation, and quality. It also shows honesty, ease, convenience, honesty, and simplicity. A consistent Regal brand identity is a top priority as we grow and expand.
 
Regal Nails clients have great reports, appreciating the care and luxury options the salon offers. The manicures and pedicures have left customers feeling satisfied- one paticular client had not had any professional work on their hands and feet since moving to Saskatoon, so the positive results and the professionalism of the staff were especially appreciated. For example, the customers commented that both the nails and the color looked amazing from the manicures and pedicures. Comments like “My feet and hands look and feel so good (they were bad!” and “My feet look like a baby’s” also demonstrated that the customers felt that the staff paid good attention to detail and that they provided high quality pedicures. Most of the comments also reflected that the customers felt that the salon provided unique and positive experiences that make them want to return. Ample comments included references to how pampered, friendly, and clean the salon and staff were, making the appointment feel like a good break in a hectic schedule. Other comments revealed that the customers liked their first appointment so much that they planned to return. For example, one customer wrote, “Would definitely go back!” while another mentioned, “I will be going back more often!!!” These comments indicate that many customers felt that the salon provided such great service that they planned to return regularly in the future. In total, these comments show that Regal Nails is a great place to get beauty treatments and that customers are likely to feel relaxed and pampered during their appointments.
 
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