gorjana 2nd & PCH

In 2004, Gorjana Reidel and Jason Reidel began their brand in their Laguna Beach apartment. The two lovers made the company from the ground up with their extraordinary enthusiasm. They reached a 50,000-mile milestone in their first year of using their car to market the collection. They filled their first orders in the office of their home and joined a two-person team to run premium stores in Laguna Beach. Our residential collections were launched there, and the Laguna Canyon studio was transformed into a warehouse until 2014 when Gorjana's first employee managed two employees. Ten years later, the Laguna store expanded to include the corner of Ocean and Beach, one of the city's busiest street corners. Around that time, we began to enjoy the chance to meet customers face-to-face, and Gorjana hit the road. The brand has opened many stores across the country since 2017, and we are looking to expand.