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Swarovski was founded by Daniel Swarovski, a crystal cutting master since 1895. Over time, the brand has become the world's leading fashion jewelry and accessory company. It is recognized worldwide and its passion for design and innovation. Swarovski has brought exceptional style to women globally. It is recognized for its exceptional creative process that spans from the inspiration brief to the collection launch. Each piece has a story, and the designers combine the best of Swarovski's expertise in design and trend curation. Swarovski is the industry's leading creator of crystal cuts thanks to its constant material and technique evolution. Every day, new cuts, colors, and sizes are created and realized at Wattens Headquarters. This pushes the limits of crystal. Swarovski designers are inspired by the brand's expertise and push their imaginations. Beading and pave, prong, and bezel settings are used to add sparkle and refinement. Swarovski's proprietary Pointiage technique energizes Swarovski crystal settings to unmatched quality, which cannot be replicated by hand. From initial sketches to final assembly, this expertise is evident at every stage of the creative process. Swarovski opened its first boutique in New York in 1980. The boutique was a milestone for the brand, as decades of creativity and expert collaboration resulted in jewelry and crystal figurines. Collectors worldwide have a tradition with the annual, limited-edition Christmas ornament released by Swarovski. For over three decades, Swarovski has been known for its unique creations. Swarovski offers collectors a wide range of jewellery items, including the Nirvana cocktail collection, Slake bracelets, and Swiss movement watches. Swarovski has continued to be innovative, and in 2008, it introduced the magical form of 'Crystal Forest' inside its stores worldwide. The feature was a store design that introduced customers to a stunning architectural paradise made of crystals.
 
Customers generally have a high opinion of what the store offers. They praised the overall selection and the cost of the items, and they mentioned some things also on a discount. They particularly emphasized the attractiveness and the quality of the jewelry there. But the workers got exceptional reviews. One customer talked about the charming ladies who worked there. They provided fantastic service for everyone who arrived. The workers were still sweet, even though she didn't purchase a watch. One customer realized that he was standing outside when he wrote this review. The workers in the store must have been exceptional to get him interested just by looking in. Most of the evaluations indicate that the shop is excellent, with several speaking positively about the assessment's content. The store is a mama's boy and frequently heard speaking highly of her. The reviews are still good because several negative points must be available.