BuySide Auto

Christopher Gross is the owner of BuySide Auto, and he is an Auto Broker. Chris has been in the technology world for the past decade, creating the company, and gaining many advantages. Chris has a reputation as a car-buying expert. He founded Cartelligent to assist clients in navigating the sometimes confusing car-buying process. Chris has more than 25 years of leadership and experience in the technology and financial industries. He had worked as the Executive Vice President/General Manager at Roadster Concierge. He was the senior leader at LotLinx (viable and searchable online automotive marketplace), Cartelligent (an internet car company), and OQO (an ultra-mobile Personal Computing pioneer). He studied and received an undergrad degree in finance from the University of Arizona before earning an MBA in general management from Harvard Business School.

The reviews indicate a significant variance in the car buying conditions at dealerships. Customers describe pandemic-related supply shortages making for a sellers' market where they feel pressured into signing shady deals or paying much more than they planned. Being asked for a deposit before pricing is made available on the car they want raises concerns of unsustainable price increases for a car that will arrive months too late. Outside of the dealer showroom, there is evidence that companies like BuysideAuto and Roadster can offer an alternative approach to the car deal that simplifies it. Several clients mentioned that websites that claim to make car buying without dealership golf better personal experiences, they even imply that the pandemic has had a measurable impact on their business operations. Clients assume to have a transparent deal after using these websites, which saves the customer money and time. Dealers' lowest prices cannot match the offers from these services, with member teams claiming to be very streamlined, such that the pressure and confusion at the dealerships are nowhere to be seen. The general customer satisfaction mentioned in the BuysideAuto and Roadster reviews is clear, although it is not as applicable to brick-and-mortar dealerships purchases nowadays.