Nichols Research

Nichols Research is an innovative marketing research company that focuses on new industry methods and all kinds of data collection solutions. We provide research services tailored to your individual needs; we have four facilities in Northern California (San Francisco / Sunnyvale, San Jose, Fremont, and Fresno). In qualitative research, the goal is to understand the behaviors and perceptions of individuals regarding specific issues and topics. Hypothesis development is supported and guided by small studies that involve a limited number of people. Qualitative research is descriptive and not predictive. This research does not measure, count, or statistically validate. It doesn't tell you the best product idea or price point. Data collection, consulting, research design, national field management, CATI, and more. Nichols Research is used by Fortune 500 companies, 1-person shops, and research bodies. Safe Confident Business Decisions