FOCUS 99

We guide our clients by providing accurate, timely, and relevant data that helps them understand their customers while developing actionable marketing and strategic plans. Our consulting firm has over 24 years of experience in a variety of product and service categories. Our team organizes numerous high-quality studies to discover opportunities and threats. We have conducted ethnographies, IDIs, and focus groups of various product and service types. Moderators proficient in projective techniques and multicultural moderators can deliver strategic, actionable reports. These moderators are frequently dispatched throughout the US and Latin America and are familiar with the specific trends and mindsets of each region. With our diverse response database and stringent filtering, we ensure that our respondents are articulate, expressive, fast-moving, and highly responsive.