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At EraserFarm, an advertising agency, an eraser does not symbolize an error. The opposite is true. It is a perfect ideal, a lifestyle about working harder. To do more, to dig deeper. To keep digging until you find the perfect idea. Meaning, you should have many ideas, you must kill the negative ones. Re-do or refine the good ones. This is all about cultivation. It is this process that leads to the best thought, the greatest idea. The eraser is not a sign of lousy work. It's a tool. It produces a mistake. Real work requires the use of many erasers. Each one approaches the solution from a unique perspective, refining the final one. Name Eraser Country was 'discovered' by our creative director's daughters and their friends in their imaginative play initiatives. Their book, detailing the rules of a utopian place, its inhabitants, and the reality of population growth and decline, was a source of inspiration for the agency. We felt that in such a place, we could embody everything our agency stands for. RULE 25: Do not hurt animals
 
Reviewers were highly satisfied with their experience with Eraserfarm. The reviews mentioned strong, timely and branding work that makes their clients continue to know them again and again. Reviewers specifically pointed out how the created products were useful and were vital in differentiating their brand. The team is also said to be hospitable and fast responders, which enabled their input to be an easy, quick engagement. This goes to show that they love their work. I recommend the Eraserfarm because of their professionalism and empowering teamwork. The project worked out with an in-house team. Always, there was an emphasis on how good their sceneries are, detailed analytical thinking, and fun ads.
 
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