The ABM Agency

Ad Agency That Hits the Numbers Advanced Business Metrics, or ABM, is a full-service digital agency specializing in B2B services, including account-based marketing. We manage all aspects of digital marketing, including digital media channels, strategy, and data visualization. Our ABM switchboard includes third-party data, programmatic digital marketing, and lead nurturing. We help B2B firms generate more leads in the Southeast. Paid Search Marketing Strategy Paid search engine marketing (SEM, paid searches, PPC, and CPC) is a component of a larger B2B strategy. Paid search refers to paid ads that appear on the search engine results page (SERP). It connects searchers who actively seek the product or service with your ads or content. Professional paid search marketing (SEM) assigns or bids on specific keywords in a search query, giving advertisers a chance to promote their web pages. These ads account for a substantial portion of the SERP. We optimize paid search campaigns to generate targeted B2B leads and the best possible leads. Paid search marketing allows companies to track and monitor customer behavior on the website. Because paid engines are click-based, they provide accurate information about potential accounts’ location in the sale funnel. Google companies search topics related to their brand. Within seconds, your content or account will appear on their screen. Paid search ads have the same leader and content marketing process. Companies aiming to account differentiate leaders by buying persona and sale funnel.