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In 2011, we came to Detroit to build a brand of meticulously crafted goods and well-paying jobs. But we didn’t have a name for our business. It's said that the conversation around the name escalated into an argument. At one point, one team member yelled, “You don’t know sh*t about Shinola!” This is how the name Shinola Detroit came to be, from American workmanship and quality.
 
Reviews of the Rush Street location have been very positive, with numerous customers complimenting the store and its employees. Customer feedback about the employees is overwhelmingly positive, with a lot of praise for Alex Baker and Tanya for their excellent customer service and commitment to exceeding expectations. For example, a customer praised Alex for how he ensured their wife had a Christmas necklace through exceptional efforts and care. The customer said the product quality is exceptional and the prices fair, while they also said the employees at the store are great and knowledgeable. A few consumers recommended the store and said it was an amazing experience.
 
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