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Diamonds Direct originated as a family operation in 1995 in Charlotte, North Carolina. They have the largest selection of diamonds and fine jewelry at the most competitive prices in the U.S. Diamonds Direct is an entirely distinct entity from traditional jewelers; they acquire diamonds directly from manufacturers, bypassing wholesalers or brokers. Diamonds Direct is committed to providing exceptional service by eliminating middlemen while actively participating in every stage of the diamond-making process. They are the top jewelry company in the U.S. with 15 locations. The company offers loose and mounted diamonds as well as a variety of mountings from top American designers. Wedding bands and pearls are also available. Diamonds Direct warranties and assurances are industry-best, with a lifetime upgrade of 110%. As part of its social responsibility, Diamonds Direct actively contributes to local and global communities. The company ensures that all diamonds are ethically sourced through the Kimberley Process. Diamonds Direct has raised hundreds of thousands of dollars for cultural and philanthropic organizations in the areas it serves.
 
Jenny, Kalyn, Selena, David, Kris, and Shelby are employees of Diamonds Direct who made shopping for engagement rings fun and easy. Buyer after buyer raves about the retailer's superb customer service. Customers appreciate staff members' willingness to spend time with them, even asking about the purchases. Shoppers have no qualms about recommending Diamonds Direct based on their experiences with employees such as David and Kris. Instead, they are excited and speak of a painless experience as they relate their stories. Other things customers like are the store's custom jewelry and staff members' focus on building relationships among the clients. Buyers particularly like Selena because the store's employees do not try to push them to make hasty decisions or spend more money than they can afford. This high level of customer support seems to be the retailer's priority and one of the reasons so many of the reviews are positive. Customers cannot get enough of Selena and wouldn't consider going anywhere else for jewelry after visiting Diamonds Direct. Customers can't get enough of Selena and wouldn't dream of going anywhere else for jewelry after visiting Diamonds Direct. Customers wanting help picking out an engagement ring should head there ASAP.