Massey's Kayak Rentals

Massey's Kayak Rentals was established by Darrell Massey and Larry Massey in 1972. Initially, the store provided a wide range of sports, including team and extreme sports and non-team sports. The firm grew at a phenomenal rate in the 1970s and 1980s, increasing to five regional stores. The company served amateurs, college-athletes, and professionals. It was also a general public retailer and a distributor of fast-growing brands like Nike. Changes in the market and national companies' advent made the company reconsider its business model. In the 1980s, the firm stopped all team and athletic sports. Instead, it concentrated on non-competitive, emerging recreational activities such as snow skiing and outdoor adventure. Two company stores and a franchise were closed, and the company focused on brands like Patagonia or North Face. The original Massey's Metairie store was closed. A new store was opened a few miles from the location near Lakeside Mall in a location with more traffic. This new store concentrates on winter resorts, summer vacations, and lifestyle.

This marketing has a strong, community approach. It is clear that its customers appreciate the employees. They frequently praise the employees' friendliness and knowledge of the goods. The customers regularly comment on the retailer's diverse selection. The stores provide numerous products making it the go-to place for any outdoor activities. Reviews from the past show a lot of energetic and successful shopping expeditions. There are praises for customer service, especially the speedy repair, adjustment, and general technical guidance. There are similar responses for the club members, who get exclusive rewards for their loyalty. This is an advantageous relationship, according to the reviews. Renting a kayak is shown to be simple and affordable. Renting a kayak is shown to be simple and affordable. Delivery is also stress-free thanks to the knowledgeable and helpful employees. The overarching sentiment is the store's undying support for the consumers going on outdoor adventures.