Cambridge Focus, Inc.

Qualitative Evaluation is often used for discovering what individuals do and why they do. What is the most appealing or least favorite thing about a particular product? What is it that the customers dislike about that product? What do the customers want or need? It is very important to have exploratory conversations instead of asking everyone. The most common form of qualitative analysis is qualitative interviews. Qualitative research helps the business know what people want, need, feel, and care about. The many companies that offer qualitative analysis prefer focus groups over the one-on-one interviews. This involves the participation of 8 to 9 people who gather after an agreed period and talk about a specific topic. Have you ever wondered how it feels to participate in a focus group? Focus group participants participating in the CAMBRIDGE FOCUS found it very engaging and exciting. Participants are compensated at the time the study takes place. The Boston region is home to all the local CAMBRIDGE FOCUS research participants. Our participants are reached through flyers and handouts that we distribute, their friends who were previously research participants, or reading our advertisements on the newspaper. They also get to hear about us in the organizations or groups they belong to.