Underscore VC

Underscore is a venture capital company that empowers brave entrepreneurs from inception through the growth process. They provide strategic capital and a unified circle of specialists to fulfill the individual requirements of each start-up company. We started by listening to you during a listening tour. We needed to ask, “What are the business goals you’re working towards?” This taught us the greatest strategy to change a business’s trajectory is to connect with the correct individuals at the precise moments. We introduced Underscore Core, bringing industry-leading executives and rising stars together with expert advisors in the market to build and support the companies in our network. But you know precisely what we’re talking about. Every VC company has an expert connector network. So how is anything different? Rob Gonzalez, a Salsify founder and an Underscore portfolio company, put it simply: “Most of VCs just make introductions into their network. Underscore invests in Core Community advisors to make sure they are taking your help seriously. This makes all the difference." This is Core Partner. These are Core Community Members who agree to partner with Underscore to source or provide advisory services to portfolio companies. In exchange, Core Partners receive “Core Allocations” as part of Underscore’s investment in a company or service advise for a portfolio company. This is a percentage of our returns from our Core Fund interest grant. The carry we have from Core Partners is 10% to ensure alignment with the portfolio companies and 100% non-dilutive to founders. One phrase: Core Community allows you as a founder to connect with the right people at the right time—all while working with Underscore.