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General Catalyst uses this framework to empower founders to create scaleable and remarkable companies that positively impact the world and everyone's well-being. We believe that 21st-century companies must align with social commitment If founders integrate "responsible innovation" from the earliest stages of a company's growth and use this framework at every step, they can build successful companies that continuously evolve to their full potential. This is not just an ESG or "impact investing" strategy; it is meant to help the VC ecosystem evolve and provide a new framework for the future. These are the seven principles of responsible innovation: Innovation is a deliberate act Advance Inclusive Prosperity Respect people and their privacy Keep track of accountability and transparency Develop Sustainable Living Promote Diversity Promoting a Healthy Society