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James is a photographer, culinary enthusiast, and angler who also writes and hunts. A native of Michigan, he only left the state for a few years during his school years and “returned home to Michigan as quickly as I could.” James is passionate about fly-fishing and has been casting lines since he was five years old. After earning a master's degree in publishing and creative writing, he combined his interests to work as an editor-at-large for Tail Fly Fishing Magazine. He writes for Tail and takes photos for other publications about fly-fishing, bird hunting, and similar subjects. James has published work in numerous magazines, including Tail Magazine and Covey Rise, American Fly Fishing, The FlyFish Journal, and American Angler. James has also trained as a professional chef and enjoys cooking. James loves to cook gourmet meals with foraged or wild ingredients, like wild mushrooms or leeks. He sees a lot of anglers and enjoys helping them find the right equipment to pursue their dreams.
 
The consensus is that Orvis consistently delivers top-notch products and customer service. Customers frequently uphold its staff as the highlight, noting their expertise, friendliness, and willingness to aid customers in their purchasing decisions. They are ardent in their training and, in numerous reviews, staff members were praised for helping customers learn how to cast, and one patron even remarked the staff “dial[s] you in.” When the company didn't have what one customer wanted, they shared other community stores where it could be found, underscoring the community's support. The company's support team frequently received exceptional feedback for their care and welcoming manners. One person mentioned that they greatly valued being able to brings their pet along because the store was dog-friendly. Orvis has a wide selection of high-quality goods, with most customers praising the technology they have. Numerous clients positively mentioned the brand's merchandise and suggested that closeout sales could make it more enjoyable to shop at, but this was the only time displeasure was voiced. Clients want reduced prices often, prompting this suggestion. Nonetheless, this is a standout review for great customer service due to many reviews stressing kindness and knowledge.