Marketing 180

Pay-Per-Click (PPC) is digital advertising that enables advertisers to pay a platform or a publisher for each click on an advertisement by an end-user. PPC is also known as cost-per-click (CPC). It is a widely used advertising strategy by businesses of all sizes. PPC, particularly on search engines such as Google, Bing, and Yahoo, is one of the most effective paid advertising methods. Social media platforms, such as Facebook, Twitter, and Instagram, have also introduced PPC advertising as part of their long-term growth strategy. Advertisers create clickable videos and graphic content designed to market their businesses in search engine results and social media sites, allowing end-users to interact and follow the links to the company's landing pages or website. This article will also discuss the various features and variables that affect the cost of the advertising model to the advertisers on the platform. It will also explain the basis of PPC and its technologies to global marketing.