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In 1998, the Grand Seiko calibre 9S mechanical movement changed the brand. The following year, in 2020, the pages of history were turned once again. The 9SA5, a high-beat mechanical caliber that was both functional and attractive, was a game-changer. The Caliber 9SA5 wasn't just a new movement. It was a new calibre that would become the foundation of a new generation Grand Seiko mechanical watches. We built the Calibre 9SA5 using everything we have learned over the last 60 years. It is without question the most beautiful mechanical movement we have ever made.
 
Reviews for Grand Seiko on Madison are filled with positive experiences from seasoned and first-time luxury watch buyers alike. Weston and Ivan are often praised for their knowledge of the Grand Seiko brand, and their passion and enthusiasm for collecting luxury watches shine through in every review. Weston especially excels in responding to customers via email and phone calls, setting up consultations, and preparing and keeping the necessary models on hold. This practice not only considerably expedites the buying process for the client, but it also demonstrates Weston's professionalism and commitment to offering the best possible sale experience. Weston's attitude towards his job is often singled out by customers, especially the lack of pressure he applies on a potential buyer which further cements them to the purchase. I started working with Ivan even earlier than Weston and what really strikes me with both salesmen was their understanding of the watches, the watch industry-at-large, and the watch market. Ivan is attentive to my long-term goals, while understanding my current watch knowledge, level of collecting, and price point, which helps in directing me to the best watch for me, as he pulls for long-term, satisfied clients. As a result, the presence of both Weston and Ivan in the store has been a major factor in the success of the Grand Seiko Boutique and the reputation of the brand in Manhattan as exemplified by the comments of a satisfied customer.