GIVE Yoga

GIVE Yoga, (n.d.), In 2016, the company pledged to establish Here to Be, a community-based social program that provides access to yoga for people suffering from chronic stress due to trauma, illness, socioeconomic situation, or other hardships. Here to Be will partner with the United Nations Foundation and Yoga Foster, Africa Yoga Project and Yoga Foster, Yoga Service Council, and Give Back Yoga Foundation. Here to Be is a program-driven by funding to offer access to service programming in yoga and generate a practice community among academics and non-profit organizations that develop and implement yoga programming (1). Leah Westwater, a lululemon Columbus Ambassador, is the Here to Be Partner and commits, through the GIVE Yoga Fund, to share yoga and meditation to enhance individual well-being, build resilience, and create healthier communities. Lululemon Ambassadors spread from a niche market audience by being passionate about the company's sport and organizing events to show that the rest of the world needs to buck up and stop being mediocre (Westwater, 2021).

Overall, Give Yoga appears to be a well-loved space. Myriad reviewers appreciate the comfortable, welcoming environment. The studio’s ambiance and attuned, supportive teachers receive constant praise, whether in-person or at online gym classes. Participants claim that they are also recognized individually. Alex, Darrin, and a substitute instructor from Clintonville attract positive comments. The connections to sound therapy attract positive comments. An out-of-towner who reported to Give was also happy with his stress relief. All in all, a balanced review.