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Case studies and white papers have been the most employed b2b marketing approaches. These techniques can help a firm sell its goods or services and present useful information about them. White papers provide all the specifics, including technical ones, about a service or product. They are vital in assisting clients in determining if the service or product will enhance or address their issue. Case studies illustrate how a customer utilized the service or product to resolve a challenge. The paper begins by describing the problem, then explaining how the product or service was used to solve it, and finally, the outcomes are recorded.