REI

REI welcomes you. Since 1938, we have been the great outdoors. Recreational Equipment, Inc. (REI) urges you to spend your time outdoors. We want everyone to love the environment as much as they do playing sports. We've been harnessing Nature's power for over 80 years. Our best equipment and clothing were used. Create your adventures with friends and family. Listen to their stories. REI is not ours. They are investing in conservation through their products. We welcome all skill levels, beginner to advanced athletes. REI Santa Monica, our flagship store next to 3rd Street Promenade, houses a vast outdoor apparel and gear selection. Santa Monica Bike Shop provides various services to keep your bike on the road this year. Ski and snowboard services help prepare you for the slopes. Our service prepares you for your next adventure.

REI reviewers were largely positive, commending the ease of returns and friendly customer service. Clients seem most delighted with the employees' friendliness and how approachable they are. Customers were also happy with the great outdoor product range, which includes high-quality clothing and climbing gear. The store's reservation and internet order pick-up procedures were also widely praised. However, one client noted that the dressing-room lights are too stark and unflattering. This consumer, like others, regularly and happily buys from REI, whether online or in-store. Many new customers also said that they would return because their respective trips were so satisfying. One customer described how REI shop is different from the Academy shops in their area. The only thing that some clients didn't like was the overpriced clothing, yet they knew that outdoor clothing could be expensive but needed. Clearly, REI has a strong advocate network, as well as a few areas for growth, including complicated lighting fixtures.