Susan Eisen Fine Jewelry & Watches

Susan Eisen was an El Paso native who was supported by her parents to boost her creativity at an early age. While pursuing her dream to major in Arts, Susan applied for a Bachelor in Fine Arts and started studying art metals. Her experience in growing in love with jewelry making was because she loves designing, combines, and solders metals, creates jewelry with wires and sheets, and the creative process with gemstones. After learning the art of making jewelry at UTEP, she began making jewelry with her skills. In May 1980, she opened the first Tiara jewelry shop and art gallery in El Paso's Art Museum District. Susan had no financial support or advisor and spent her days alone, designing and making jewelry. The next few years were spent making and learning to work with the customers at art fairs. She also learned the industry's basic skills, such as selling, buying, managing expenses, and learning about pieces' value. She made many mistakes, but her love of learning the business that was mostly run by family members who inherited it from their parent's business was an act of love. Her labor was her passion, and she felt like a jeweler in her studio when she was working there. When she felt she needed to add her passion for design and study more about gemstones, she enrolled at the Gemological Institute of America (California). She knew that she had found the best place for her in life when she walked through the buildings at GIA. She had a way of acting like someone who was supposed to be there, and she was. She learned the properties of gemstones, studied their colors, appreciated their shapes, and wore them on her body. After receiving her Graduate Gemologist diploma, she continued to learn more about the industry, especially researching gemstones. She liked creating from precious metals and learned that running a business required as much schooling as creating. Combining her love for aesthetics with her interest in business kept Susan alive and moving forward. Her mind churned with ideas every day, and she had to put them into action to stay afloat. She had to make the right decisions daily, develop a new way to design jewelry, and work with new people to create new designs for the clients. She had a desire to learn and make a positive impact on the society with her program. Her designs, 11 trademarks and one patent design, and marketing them was her way of spreading her love for jewelry. She also needed to carry these items and manage the daily tasks of being a jewel store owner, which had taken more of her energy from her previous jewelry-making. She was overwhelmed with tasks such as hiring, training, managing finances, customer service, order products, and jewelry design. One day while looking at her business magazine, she saw an article on writing a book. She was a lover of challenges and had embraced challenges in her life, so she decided to write a book about her passion for jewelry. Her book, "Crazy About Jewelry: The Expert Guide to Selling and Caring for Your Jewelry", took 3 years to complete, and the journey was amazing. During that time, she listened to new music that she had loved back when she created her first jewelry; her creative side woke up and could not be turned off. She was determined to continue her passion for making jewelry.

Customers have extremely positive feedback stressing the friendly and respectful service at Susan Eisen store. This also came out in quick response and customer care updates during repairs. Jewellery offerings and appraisals are worth each penny as they offer more than expected with fair prices. Many people selling jewellery have also appreciated the knowledgeable and fair offers that come with honesty at comfortable circumstances. This is supported by positive comments on reviews and recommendations. The positive energy in the store caught everyone by surprise leading to a lot of joy due to the friendly and fair trade conditions that Susan offers.