P&K Research

P&K Research uses our testers' voices to reflect the current consumer landscape. This feedback is essential to corporations creating new products and trying to decide whether or not to bring changes to market. Our goal is to help our clients grow year after year by giving them clear and actionable consumer insight by using cutting-edge research techniques and technologies, excellent study design and fieldwork execution, and strategic, savvy analysis. The company was created in 1957 by two sensory and marketing explorers, Beverley J.Kroll (BS, MA) and David R. Peryam (Ph.D.). We provide all of the services and tools for brand name goods, and companies that manufacture them, as well as advertising agencies and service organizations. Much of the research conducted for government agencies and private companies by our founders forms the foundation of marketing research practiced today.

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