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Judy Nichols & Associates have been active in Houston's media communications for 25 years, handling local and national businesses. For much more than 25 years, JUDY NICHOLS & ASSOCIATES has been a dynamic player in the Houston, Texas, media communications industry. In addition to being a veteran Houstonian, she was a long-established expert in marketing and sales promotion. She also offered her services in Los Angeles and Hong Kong, among other locations. Clients come in various shapes and sizes. Judy and her associates are a full-service firm that believes in research. We must learn everything there is to know about the client and his products, market, competitors, and goals. The agency must assume full responsibility for communicating with and/or negotiating with media because of the essence of the agency's work. Client involvement in this area without consulting with the agency could be counterproductive and negatively impact the overall intention of the project. The client must sign off on all media releases formulated by the agency for their benefit and distributed to media outlets.
 
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