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Brands must be resilient enough to accommodate changing consumer needs and technological disruption in a world fraught with complexity and uncertainty. Wunderman Thompson Seattle is a dynamic and culturally-driven agency. They combine half growth agency, half consulting, and half tech company to inspire their brands' entire experience, clients, and customers. Wunderman Thompson consists of 20,000 professionals in 90 countries. It combines creative storytelling, diverse and inclusive thinking, and extremely specialized vertical capabilities. Thus, it helps its clients achieve growth. Its editorial and creative capabilities are complemented by consulting, commerce, CRM, CX, and data. This results in brand-building experiences. Its technology skill is evident in technical and innovative delivery. The Inspire platform by Wunderman Thompson was launched in 2020. This is a global, proprietary platform that examines what makes brands inspirational. It first begins by questioning what are the factors that inspire consumers. The platform then uses a multi-dimensional and thorough research method to identify the brand's essence and narrative framework. It also specifies the experiences the brand can create to inspire people. The platform lists the top 100 most inspiring brands as determined by the Inspire Score each year.