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Leadbumps Content Paraphrase The myth about creating business growth using Facebook is getting widespread. Many small businesses are losing money and opportunities by sticking to this myth. This myth comes from believing posts will lead to new customers. The truth is no post will be visible if no one has liked the page. The average fraction on average, 10% of those who like the page will view the posts, hence no new clients. Facebook ads eliminate this challenge. Ads are designed to target an audience beyond a known circle. Companies can reach anybody within their community. The only caution to all small businesses is the cost associated with Facebook ads (Leadbumps, n.d.). Plans in digital marketing are too profitable, but companies should be patient enough to study their strategy to avoid losing money.