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Primerica serves the financial needs of middle-income families in the U.S. and Canada. We introduced the "Buy Term and Invest The Difference" concept in 1977. This straightforward approach, which includes fundamental financial concepts, addresses the top two financial concerns that almost all families face: income security through term life insurance and savings for the future with sensible investment strategies. Primerica's Financial Needs Assessment (FNA) is a secure, complimentary analysis that aids families in understanding their financial needs and creating a game plan to help meet their financial objectives. Primerica is now considered the “Main Street Company” throughout North America. It is named Main Street America because it is committed to helping more families become financially independent. The financial problems faced by families today are substantial. These families have been given unrealistic expectations, settling for less than what they truly want in their life. Families learn from Primerica how to change their lives. Primerica is unique in its approach to Main Street families. Families have the opportunity to access the financial assistance they need. Main Street families buy protection they can afford and invest for the future. We also help them eliminate their debt. They acquire financial knowledge that is simply not available in schools. Families also have the opportunity to start a company and transform their lives.