Functionaire

Barbara Gulten Founder . Director of Strategy My methodology and framework concentrate on innovation and design. And most importantly: people. Utilizing qualitative and quantitative research, I generate innovative strategies to enhance key business metrics. My strategy is simple, and I have created award-winning experiences for luxury fashion to automotive online shopping platforms. I had the opportunity to lead and mentor UX teams featuring a mix of designers, developers, and researchers. This experience allows me to help organizations comprehend the importance of UX and make the right decisions to adopt it. When I am not geeking out at work, I travel the world. Clients: Amazon, American Family Insurance. Shopbop. East Dane. Zappos. Great Lakes Higher Education. State of WI. DealerSync. Staunch Machinery. Oliv & Te. General Casualty.

Feedback is grouped into positives and negatives. Several clients applaud Eliana and Barbara from Functionaire for their professions, creativity, and ability to hit tight deadlines. The two women have assisted multiple clients in the design and redesign of UI/UX prototypes or retail spaces. One customer says the duo combined user-centric strategy novel design ideas, and prompt delivery. One company celebrated the immediate effect of the duo's contribution at a trade show within three months of collaboration. Functionaire's pioneering approach to design and seamless working relationship are also celebrated, with a customer asserting that the firm's products depict the user's needs and reflect clear corporate goals. The offices of a customer have been transformed into a user-friendly space courtesy of creative thinking and understanding of user experiences. Eliana and Barbara are always willing to guide clients. This has made it easier for some customers to tackle similar projects in their absence. Their commitment is laudable, with Barbara and Eliana spending time, energy, and resources to comprehend both the client's needs and the client's expectations regarding the design before preparation begins. If required, they spend countless hours researching. Like their students, one client noted that the ladies were willing to use perspectives from their clients to embark on an educational journey that would alter the client's perception of design. No serious concerns were aired. but some customers indicated that they had expected more information about process logic in the digital. or novelty when designing the first robot concept. The occasional misunderstanding of a customer's requirements was another criticism. However, this did not deter the client from achieving the desired user experience solution. Functionaire seems to be the perfect place to acquire knowledge about design and technology for any company or person interested in experiencing true consistent value.