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Wisconsin School of Business History of Business Wisdom: The Wisconsin Way lives on in an ever-changing world. This program goes beyond the classroom. It is not a standard formal education. We have been setting the course as on the five original business schools in America, guiding and leading business for over a century. Wisconsin MBA and BBA candidates can be assured that they will learn how to support and be supported by our seasoned, diverse, and inviting group of peers. Businesses today need emotional intelligence, a service-oriented perspective, and the capacity to help others. Collaboration, not competition, is crucial. Please don't be fooled! This is why our team succeeds and why our talented graduates are in high demand.