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Marketing and business efforts for small business have evolved from traditional forms of advertising. They have been upgraded. Telemarketing is now outdated. Mobile marketing and other platforms must be used to remain competitive. Small businesses must use all available tools. By using local online marketing tools, you can gain an advantage and reach as many local customers as possible. A DotActivist is important so as to have your business listed on Google. The available platforms will be discussed in order to identify what they offer. It all depends on your needs. For a local marketing plan, social media marketing is recommended since it gives you access to numerous potential customers. Local SEO services can help you increase website traffic and gain more customer engagement when you have a local store. You can evaluate your needs and find the best tool to help your business go online.