Matterhorn Public Relations

Traditional PR is outdated, with the final generation of journalists leaving 30 years ago. The next generation, who were employed by media firms, left three years later. Everyone believes there is such a thing as a good story. But is some pickier about the stories they cover? This random fact is a curious idea. You could be lucky enough to become an expert source. After the successful collaboration between Matterhorn Business Solutions, Bill Borger Jr., and Matterhorn PR to raise $600,000.00 for Bill's Mount Everest Expedition in May 2011, Matterhorn PR started. This partnership began in November 2010 and helped Bill become the fifth-ever Canadian to both swim the English Channel and climb Mt. Everest. Will you help raise over $500,000.00 to support Calgary Handi-Bus? Bill and the Matterhorn PR team will prepare a marketing plan. Since then, this model has been used by many Matterhorn PR clients. I thank Bill and the Matterhorn PR leadership for this great partnership. We have become good friends and regularly meet to discuss business ideas and future Borger Group projects.