OMD Canada

OMD Canada is redefining brand safety as Brand Responsibility. This holistic media investment approach helps brands comprehend their mission and values and drive them through the media landscape. It is the first data-driven model that aligns each brand's business values, marketing investment, and corporate branding. This helps brands make more informed brand safety decisions and diminish context-led harm. It also improves inventory quality and enables brands to achieve critical objectives, such as diversity and inclusion across the advertising ecosystem.