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Empowerment of women in the workforce and fair treatment of massage workers make up a significant portion of Lily's company ethos. This study assesses the difficulties associated with building consumer trust and the brand's credibility in a dubious industry. Lily started out as a masseuse and completed a course in massage at Santa Ana Beauty Collage. Her dream was to become a businessperson. With her massage knowledge and dream of being a businesswoman, she founded Lucky Massage in 2014. Lily only hires the very best therapists. Each massage therapist must give a full-body massage to Lily, the owner of Lily's Spa, as part of their interview. To be eligible, candidates must be certified by the California Massage Therapy Council and non-smokers. Massage therapy applicants must also meet Lily's good manners and personal attention standards to be considered for employment.
 
The comments outlined in the client reviews detailed here present an overall positive summary of an identified massage provider. Virtually all reviews suggest a positive outcome, with comments like "My back feels much better," "Wonderful service," and multiple positive reviews on how satisfied clients were able to relieve their bodies of stress and tension. Numerous customer reviews claim to have taken pleasure in the massage parlor for a long time. The massage parlor provides a range of options to ensure that the desired massage choices are delivered in a clean and safe environment. They also have skilled masseuses who have the expertise to perform massages that hit high body tension points to give their clients a comfortable feeling. The masseuses' professionalism is also shown through the never-ending reminders of their clients being remembered even after some time; the positive change of one as per the review is excellent customer service as they know all their clients. The reviews also stated individual masseuses who had pleased some of their clients, like Lulu, Wendy, and Halen. The clients often recommend the massage parlor, commenting that the location provides the right massages at an affordable cost. The positive reviews suggest that the massage parlor delivers quality, value for money, and affordable services to guarantee a selection that will meet the client's needs to attract more customers. Analysis of the feedback confirms that the clients have confidence in the massage techniques provided and the satisfactory massages from the skilled masseuses.
 
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