Reliable Rigo's Auto Sales was founded in 1986 on the 23rd Street in San Pablo, California. The founder started the business with only a few vehicles. We are still operating on 23rd Street, but now a few blocks from our first location in Richmond. Rigo Sr. moved from Michoacan state, Mexico, to California to find a better life. Rigo Sr. did any job, from gardening to office work. Rigo Sr. saw that immigrants struggled to find cheap and reliable vehicles in the US. He started selling inexpensive and dependable cars in San Pablo and El Cerrito. We have always treated each client as a family member, and we promise that we will continue. Rigo's Auto Sales has helped many families and friends to buy cars that fit their budget needs. We have grown our business and now serve a larger part of the Bay Area. Our business has thrived because of our loyal customers, and we have been able to maintain excellent relationships with our customers over the years.
The reviews for Rigo's Auto Sales are incredibly positive, emphasizing the fantastic customer service. Many customers refer to the excellent treatment, and employees being friendly and helping with everything. This personal approach makes it hard for customers to imagine shopping anywhere else for their vehicles, and many reviews show loyalty to the business. Furthermore, the staff and owner’s warm manner have created a relaxed environment, with “no-pressure” sales or upsells. Many people who were skeptical of car sales have changed their minds because of their experience of this business. The most common feeling among all customers is a feeling of comfort and well-being. They feel like family and financial advice helps them reach a decision without being pressured, a testimony that also hits at high trust levels with the business. As a result, there is frequent appreciation and referral, reflecting their gratitude and willingness to keep coming back or sending others.
