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At TRUE, our asset allocation models take into account both traditional and alternative investments to optimize volatility and return. It is our mantra to stop, plan, and invest. Our clients are asked to work with TRUE on stop, plan, and invest to create a customized investment plan that identifies their needs and risk adjusted. Our independent RIAs leverage their exposure to offer potential opportunities and unbiased advice, as well as traditional investment and banking companies. Our open platform allows us to partner with industry leaders and develop their talent. This alignment allows clients to share opportunities and feedback with TRUE as an extension of this platform. We believe clear and honest communication is critical to building relationships. We build strong relationships with frequent client meetings and easy access to our team. We believe in accountability and regularly meet with clients to review their progress against objectives (True Capital Management). The goal is to help clients become more financially knowledgeable in all aspects of their life so that they can properly manage their finances. Their perspectives guide us, and we tailor our services to meet their demands. We communicate with clients to empower them to make wise financial decisions throughout their lives, mentoring them through their careers.
 
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