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Where Business and Digital Goals Connect Digital marketing falls into a business sinkhole. HMS is a paid digital advertising and marketing automation expert that produces outcomes. Digital marketing should confirm it. Regardless of whether it is email marketing or B2B lead generation, you want to realize the effect of your digital campaigns. You don't measure "awareness." Rest assured, this is where we come in. We plan to achieve real business results with our creative digital marketing campaigns. We can't measure it if we don't understand it. Track your customers and leads throughout all the tools you use. Deliver the right message to the right people at the right time and place automatically.