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This is what happened. In 1910, Guernsey Van Riper and Merle Sidener said, "Let there be Caldwell VanRiper (CVR)!" We were then the "publicity expert and conductor." Back then, there were newspapers, and they were made of paper. The digital ad did not exist; meetings were not held over Zoom, and any idea of an ad-based on the internet was inconceivable. You can't live for a century in this fast-paced industry without the power of the pivot. Plain and simple. It's the experience. Caldwell VanRiper (CVR) has held the title of Indianapolis’ longest-serving public relations experts, conductors, and ad agencies. We have created brands that work for longer than any public relations office and ad agency. We are proud to have been in this business for so long. But, to keep our customers successful, we continue to grow, learn, and adapt. Our key...is curiosity. Committing to exploration is what sets us apart. We deeply investigate and use the insights we find to create powerful, tailored strategies that work in the real world for the client who needs them.
 
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