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Better Business Bureau of Central & Eastern Kentucky is an organization that is unbiased, not-for-profit, and provides market trust advancement services. Furthermore, BBB is funded majorly by local BBB Accredited Businesses' annual dues. This is another way that BBB is a neutral organization. In addition, BBB sets and upholds fair and honest business behavior standards (Better Business Bureau, n.d.). This differentiates the organization from competitors. BBB has a core belief that most marketplace challenges can be resolved through voluntary self-regulation. BBB also believes that consumers have the power to enforce the most stringent standards of integrity for businesses (Better Business Bureau, n.d.). Thus, businesses should be transparent in their dealings. Business Standards/Common Complaints: Most importantly, a company should focus on making its operations truthful and create an environment that fosters customer satisfaction. For the examined company, the public relations/media alerts approach seems viable. Public Relations/Media Alerts: BBB's Public Relations/Media Alerts team is tasked with identifying, researching, and reporting on issues that may affect consumers in Alaska (Better Business Bureau, n.d.). The PR team gives timely notifications to affected consumers. The team works hard to safeguard consumers in Alaska, Washington, Idaho, Oregon, Montana, and Western Wyoming. The team stays up-to-date with current scam alerts, marketplace changes, and business guidance (Better Business Bureau, n.d.).
 
Customers left Spectrum bad comments for cheating customers and overcharging them for bills not approved by clients. They believe an investigation is crucial to avoid similar stories as they see on honest reviews. Customers praising workers at Window World of Lexington for being helpful, responsive, and courteous, and Window World prices are pocket-friendly and are clear from the beginning. The move by Wildcat Moving was fantastic because they were professional, hands and fast. A bill is low, and customers notice a difference in their new area. The client reviews give advice on how to leave reviews with BBB, and actively, how to be proactive in customer welfare. Similarly, they have grown because of BBB support and customer recommendations. They thank BBB for all the help since they opened. One customer is also grateful for advice from a reviewer about leaving reviews and he loves how the reviewer is so kind. Customers should ask Nomae to send them Amana to call for help even if Window World of Lexington is. Brands employ professional workers like Ryan Robey and Branden Baker. Dusty, who recently fixed their sprinklers and was very helpful, is responsive and courteous to customers at the end. Texts and reviews are repeated to reassure customers at the end.
 
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