Reputation Institute

RepTrak Platform is a worldwide accessible cloud-based corporate reputation intelligence and reputable branding platform. With the platform, you can learn everything you need to know about your company's reputation and that of your competitors, as well as how it is perceived by key stakeholders. It helps you understand how key stakeholders think, feel, and act towards your company (RepTrak, 2022). The RepTrak platform helps you and your team track how your stakeholders view your company's corporate reputation, brand, and ESG. The reputation, brand, and ESG tracking platform of RepTrak gives you the most important insights into your stakeholders' ideas, emotions, and communications, which allows you to develop a strong reputation and Reputation Score (RepTrak, 2022). The RepTrak algorithm helps you shape the reputation of your company by transforming sentiment and perception into actionable data.